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Branding Creative gap Intelligence Print
May 4, 2018

GAP Intelligence – The Sith Annual Drives for Rides

For GAP Intelligence’s 6th Annual Drives for Rides, a fundraising golf tournament supporting local charities, I developed a Star Wars-inspired theme built around two perfect coincidences: the event’s sixth year and its May 4th date.

I branded the event as “The Sith Annual Drives for Rides,” playing on the Star Wars reference while connecting the sixth annual tournament to the Sith. Taking advantage of the May the 4th date, I developed a complete visual concept around the Star Wars universe.

For the invitation, I transformed the Death Star into a golf ball sitting on a tee, combining the familiar Star Wars imagery with the golf theme. The back continued the story with Stormtroopers playing golf on another planet, creating a fun visual narrative while presenting the event information.

The project was a great example of turning a simple event date and milestone into a creative concept, using illustration, visual storytelling, and event design to give a traditional charity golf tournament a memorable personality.

Task

Invitation Design for Gap Intelligence 6th annual Drives for Rides Golf tournament. This year the event was held on May the 4th so i suggested having a playful StarWars theme.

  • Strategy

    Conceptualize, Communicate, Design, Execute

  • Design

    Photo Editing, Layout, Typography

  • Client

    gap Intelligence

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