Character
Experiencias memorables
a través del diseño Built to stand out. Designed to connect. Engineering in Digital Graphic Design 02 I'm a freelance graphic designer with a passion for making brands shine. My expertise spans branding, print, digital design, web design, UX/UI, social media assets, photography, and audio/video editing. I'm here to transform your vision into stunning visuals, enhancing your brand's impact and visual presence. About 02. Memorable Experiences 03. 04. Why so Serious? Playful Creativity Creativity Meets Precision
Character
Inspirado por el mundo
en el que me creado Inspired by the world that shaped me We have fun here 03 I'm a freelance graphic designer with a passion for making brands shine. My expertise spans branding, print, digital design, web design, UX/UI, social media assets, photography, and audio/video editing. I'm here to transform your vision into stunning visuals, enhancing your brand's impact and visual presence. About 02. Memorable Experiences 03. 04. Why so Serious? Playful Creativity Creativity Meets Precision
Character
Creatividad y precisión,
Diseñador profesional Creative Thinking. Professional Execution. Design to open your mind 04 I'm a freelance graphic designer with a passion for making brands shine. My expertise spans branding, print, digital design, web design, UX/UI, social media assets, photography, and audio/video editing. I'm here to transform your vision into stunning visuals, enhancing your brand's impact and visual presence. About 02. Memorable Experiences 03. 04. Why so Serious? Playful Creativity Creativity Meets Precision back-3 back2room-1 back3gta-1
Showcase

Selected works.

Show All Works
WCKD Village – Event Branding & Art Direction

WCKD Village – Event Branding & Art Direction

Event Branding WCKD Village
Show project

WCKD Village was created as the new identity for one of San Diego’s major downtown Halloween events, replacing the longtime Monster Mash party in…

GAP Intelligence – The Sith Annual Drives for Rides

GAP Intelligence – The Sith Annual Drives for Rides

Branding Creative gap Intelligence Print
Show project

For GAP Intelligence’s 6th Annual Drives for Rides, a fundraising golf tournament supporting local charities, I developed a Star Wars-inspired theme built around two…

GAP Intelligence – Holiday Card Las Vegas

GAP Intelligence – Holiday Card Las Vegas

Branding Creative gap Intelligence Print
Show project

A holiday card campaign for GAP Intelligence, built around a Las Vegas theme. We transformed the company staff into characters from a fictional Vegas…

Goso Gummies – Packaging & Product Photography

Goso Gummies – Packaging & Product Photography

Branding Goso Gummies Photography Product Images
Show project

Bold packaging. Vibrant flavors. Every detail matters. For Goso Gummies, I brought the brand to life through packaging design and product photography created for…

WCKD Village – Bus Billboard Posters

WCKD Village – Bus Billboard Posters

Branding Identity Marketing Print WCKD Village
Show project

WCKD Village was a large-scale Halloween event in San Diego’s Gaslamp Quarter, transforming downtown streets into a massive Halloween celebration with DJs, live entertainment,…

Mad Farmer – Magazine Advertising

Mad Farmer – Magazine Advertising

Branding Campaign Creative Identity Mad Farmer Marketing Print
Show project

A series of magazine advertisements created for Mad Farmer Nutrients, using the brand’s distinctive mascot to bring the products and their benefits to life…

Spin the fam
Services

Full-service creative production: design, branding, layout, motion, video, web, and print.

Branding and Identity Design
Print and Digital Design
Web Design UX/UI
Social Media Advertising
Vector Illustration
Event Branding and Signage 

Art Direction
Photo Editing / Production
Video Editing / Production 
3D Rendering and Animation
Apparel Branding Design
Packaging

0
Years of
Experience

Resume

Click here to download

Work as Usual

At The Lab

DESIGNING SINCE '99

San Diego based Senior Graphic Designer with 20+ years of experience creating branding, marketing campaigns, packaging, advertising, digital content, photography, and print materials for consumer and retail brands.

Experienced in taking projects from concept through final execution across branding, packaging and labeling, social media, digital advertising, print, video, and large-format production. My background includes leading creative work for ActiveHerb, the San Diego Reader, and a range of agency and freelance clients.

Known for being hands-on, adaptable, and comfortable working across both creative and production, from developing the initial concept and visual direction to designing, producing, and delivering the final work.

BRANDING, MARKETING & MULTIMEDIA

I create purposeful visual experiences across branding, advertising, packaging, digital, social media, motion, and video. From the first concept to the final execution, I build creative that strengthens brands, connects with audiences, and works across platforms.

WORKING WITH ME

I combine creative design with marketing strategy to help brands connect with their audience and achieve their goals. Whether it’s building a stronger brand, increasing engagement, or driving conversions, every design has a purpose.

ESTABLISHING RELATIONSHIPS WITH

My Customers

Every project is an opportunity to build a strong creative partnership. I work closely with clients to understand their goals, communicate openly, and turn their ideas into thoughtful, effective design. By combining collaboration with a shared commitment to quality, I create work that not only meets expectations but helps bring their vision to life.

Creative Partnerships

What My
Clients Say.

Keep coming back for more

I've had the pleasure of working with Aleks for almost 10 years, as a colleague at the San Diego Reader and as a contractor for my marketing agency, Left Lane Digital. Aleks is hands down the most skilled and creative graphic designer I've ever worked with. You can give him precise instructions and he'll make your vision come to life just as you hoped, or you can give him free reign to let him lead and you won't be disappointed with what he creates. I have one of my longest client relationships because they love Aleks' design work and keep coming back for more. In addition to being an incredible graphic designer, Aleks is also fun and easy to work with and he feels like a true teammate.

Cara Polis

Founder, Left Lane Digital

Vector Illustration

Aleks produces art, graphic designs for my clients aboard Navy Ships. These clients purchase high end consumer products that are decorated with logos. I am amazed sometimes how quickly he can produce just what they are looking for.

Ronald Branham

President, Branham Marketing

Hard working and dependable

Alejandro has worked for me and with me for about 12 years. He is one of the hardest working and dependable employees I’ve ever had the pleasure to work with. His communication and reliability have made him my go to person anytime I’ve needed a designer. My only complaint is that the company that I own now does not require a full time designer. He is always a pleasure to work with and I could not recommend him highly enough.

Chris Hansen

Owner, Gaslamp Seeds

Software & platforms

Always Exploring
What’s Next.

I work across the full creative production process, including design, layout, motion, video, digital marketing, and the systems that bring it all together. I’ve always kept up with evolving technology and creative platforms, adopting new tools early and incorporating AI and emerging technologies into my workflow to make production more efficient.

The Journal

News archive.

Show All Posts
  • Aleks
  • Posted by Aleks
June 18, 2023
3 min read

From Pixels to Print: Deciphering RGB and CMYK

  • Aleks
  • Posted by Aleks
July 5, 2020
3 min read

Crafting Visual Stories: Video Aspect Ratios in the Social Media Spotlight

  • Aleks
  • Posted by Aleks
June 5, 2020
3 min read

Mastering the Art of Branding

Work inquiries

Got something in mind?

Contact me

USA
Aleks Banales
aleks@aleksdesignlab.com
+1.619.946.8120

Mexico
Aleks Banales
aleks@aleksdesignlab.com
+52.664.684.1564

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Event Branding WCKD Village
WCKD Village – Event Branding & Art Direction

WCKD Village was created as the new identity for one of San Diego’s major downtown Halloween events, replacing the longtime Monster Mash party in…

View Project
Branding Creative gap Intelligence Print
May 4, 2018
GAP Intelligence – The Sith Annual Drives for Rides

For GAP Intelligence’s 6th Annual Drives for Rides, a fundraising golf tournament supporting local charities, I developed a Star Wars-inspired theme built around two…

  • Strategy

    Conceptualize, Communicate, Design, Execute

  • Design

    Photo Editing, Layout, Typography

  • Client

    gap Intelligence

View Project
Branding Creative gap Intelligence Print
October 19, 2019
GAP Intelligence – Holiday Card Las Vegas

A holiday card campaign for GAP Intelligence, built around a Las Vegas theme. We transformed the company staff into characters from a fictional Vegas…

  • Strategy

    Come up with a concept that includes all staff members at LV

  • Design

    Photography, theme props, green screen, wardrobe, lighting

  • Client

    gap Intelligence

View Project
Branding Goso Gummies Photography Product Images
Goso Gummies – Packaging & Product Photography

Bold packaging. Vibrant flavors. Every detail matters. For Goso Gummies, I brought the brand to life through packaging design and product photography created for…

View Project
Branding Identity Marketing Print WCKD Village
October 26, 2019
WCKD Village – Bus Billboard Posters

WCKD Village was a large-scale Halloween event in San Diego’s Gaslamp Quarter, transforming downtown streets into a massive Halloween celebration with DJs, live entertainment,…

  • Design

    Partnership with the San Diego Metropolitan Transit System, bus stop poster advertising with visually impactful branded art that encapsulates the event's spirit. Accompanied by a couple of full wrapped busses of some of the downtown bus routes.

  • Client

    WCKD Village

View Project
Branding Campaign Creative Identity Mad Farmer Marketing Print
October 18, 2012
Mad Farmer – Magazine Advertising

A series of magazine advertisements created for Mad Farmer Nutrients, using the brand’s distinctive mascot to bring the products and their benefits to life…

  • Design

    Illustration, Composing, Typography

  • Client

    Mad Farmer

View Project