Goso Gummies Brand Identity Design

Goso Gummies is a San Diego-based candy company that remixes classic gummy candy with bold flavors ranging from extreme sour to hot and spicy.

The goal was to create a brand identity that felt playful, energetic, and immediately connected to the fun and intensity of the products.

A central part of the identity was the creation of the Goso gummy bear character. I designed the character as a playful, expressive gummy covered in the flavor of each product. This gave the brand a recognizable personality while also creating a flexible visual element that could change and interact with different flavors and products.

I developed the identity around the character, bold typography, vibrant colors, and graphic elements inspired by Mexican candy culture and spicy flavors. The visual system was then carried into the packaging, creating individual expressions for different products while maintaining a consistent Goso Gummies identity.

The result is a playful and flexible brand system built around character, flavor, and personality, giving Goso Gummies a recognizable visual presence across its growing product line.