Shark Tanks – Brand Identity & Packaging

Shark Tanks is a bold, colorful cannabis brand built around the idea of giving every flavor its own personality. I developed the brand identity and created a cohesive packaging system that uses different shark species as visual identifiers for each product, paired with a distinctive color palette to make each flavor immediately recognizable.

The packaging combines underwater-inspired graphics, illustrated shark imagery, bold typography, and color-coded product differentiation to create a collection that feels energetic, playful, and highly recognizable on the shelf. I extended the visual system across the cartridge packaging and supporting advertising, creating a consistent brand experience across the product line.

My role included brand identity, creative direction, packaging design, illustration/art direction, product differentiation, and advertising.