Tacotopia at the Track – Event Branding & Marketing

Following the success of the original Tacotopia at Golden Hill Park, the concept was brought to the Del Mar Racetrack as part of its opening festivities.

Tacotopia at the Track brought the taco competition to North San Diego, featuring a new lineup of local taco vendors and combining the excitement of the racetrack with the energy of a citywide food competition.

I adapted the existing Tacotopia brand for the new venue and audience, creating event advertising, promotional materials, signage, digital and social media graphics, and other branded elements to promote the event and guide guests throughout the experience.

The expansion was a great example of a successful event brand growing into a new location while maintaining the recognizable Tacotopia identity and adapting it to a new audience and environment.