GAP Intelligence – Best in Show Holiday Card

A holiday card campaign for GAP Intelligence inspired by the mockumentary-style world of Best in Show, featuring employees and their dogs as the stars of a fictional dog competition.

I helped develop the concept and organized a company-wide photoshoot using green screens, costumes, props, and staged scenes. We recreated the exaggerated personalities and situations of a competitive dog show, placing team members and their pets into comedic scenarios inspired by the film.

The final piece combined art direction, photography, green-screen compositing, and visual storytelling to create a fun and highly personalized holiday campaign that featured the people and pets of GAP Intelligence.