ActiveHerb – Label Design & Brand Evolution
Evolving established brands while creating new opportunities for growth. Over the years, I led the evolution of ActiveHerb’s product packaging across three distinct product…
Burgers & Beer – Event Branding & Marketing
Burgers & Beer was a San Diego food and beverage festival held at Golden Hill Park, bringing together local burger restaurants and breweries for…
GAP Intelligence – Best in Show Holiday Card
A holiday card campaign for GAP Intelligence inspired by the mockumentary-style world of Best in Show, featuring employees and their dogs as the stars…
GAP Intelligence – CES Topgolf Invitation
An event invitation designed for GAP Intelligence’s Las Vegas golf party at Topgolf MGM Grand, combining the excitement of Las Vegas with the energy…
GAP Intelligence – Holiday Card Las Vegas
A holiday card campaign for GAP Intelligence, built around a Las Vegas theme. We transformed the company staff into characters from a fictional Vegas…
GAP Intelligence – The Sith Annual Drives for Rides
For GAP Intelligence’s 6th Annual Drives for Rides, a fundraising golf tournament supporting local charities, I developed a Star Wars-inspired theme built around two…
Goso Gummies – Brand Identity Design
Goso Gummies is a San Diego-based candy company that remixes classic gummy candy with bold flavors ranging from extreme sour to hot and spicy.…
Mad Farmer – Magazine Advertising
A series of magazine advertisements created for Mad Farmer Nutrients, using the brand’s distinctive mascot to bring the products and their benefits to life…
Tacotopia – Event Branding & Art Direction
Tacotopia was a “Best Taco in San Diego” competition held at Golden Hill Park, bringing together more than 30 of the city’s top taco…
Tacotopia at the Track – Event Branding & Marketing
Following the success of the original Tacotopia at Golden Hill Park, the concept was brought to the Del Mar Racetrack as part of its…
WCKD Village – Brand Identity Design
WCKD Village was created as the new identity for one of San Diego’s major downtown Halloween events, replacing the longtime Monster Mash party in…
WCKD Village – Bus Billboard Posters
WCKD Village was a large-scale Halloween event in San Diego’s Gaslamp Quarter, transforming downtown streets into a massive Halloween celebration with DJs, live entertainment,…